Why? Because your visitors are more likely to sign up after they’ve had a chance to check the content of the webpage. Make sure to delay your email-capture popups or to add a scroll trigger. Our list-building tips for youĭelay your email-capture popups. That’s why forms triggered by launchers typically have a higher click-through rate (CTR) than regular popups this one, for example, has a 43% CTR. This approach helps us maintain discretion and grants that our visitors will see the form only if they are interested in subscribing to our newsletter. It appears on Shopify-related posts and features a relevant lead magnet: a checklist of 15+ ideas for increasing sales and growing your Shopify store. The third version of the sidebar is targeting Shopify store owners. In the name of relevance, this popup only appears on blog posts dedicated to list-building, and it works exactly like the first one: The second version of this popup promotes a lead magnet: a checklist of 9 tactics to grow your email list. We’ll talk more about launchers in a moment. We assume that if someone has read at least 1/3 of the article, they’re likely to be interested in getting similar marketing tips in their inbox.Īt 30% page depth, the popup appears automatically, but visitors who’ve missed it can also open the form by clicking the floating button in the bottom left corner of the screen, a.k.a. This popup appears on pages where we discuss general marketing-related topics. Those who have shown interest in the content and reached 30% of page depth, will meet one of our email signup popups: Since most of our visitors come from organic traffic, they’re likely to land on our blog first. Let’s start with one of the first popups our visitors see when they start exploring our website. Email signup form – to invite blog readers to join our list 8 Popup types we’re using on the Getsitecontrol’s website 1. Now that we’ve discussed the cornerstones of our popup practices, it’s time to talk about the goals our popups help us achieve. That’s why we keep the content of our popups strictly relevant to the pages where they appear and use behavior triggers to approach only those visitors who are clearly engaged with our website. If we really must interrupt the users’ experience on our website, it will be to say something they’ll be interested in. The second principle we follow is: relevance is key. That’s why we often choose sidebars and slide-ins over modal popups and fullscreens. We want our popups to create a pleasant experience and evoke curiosity – not the desire to hit the Close button. Based on this principle, we design most popups on our website to be discreet, yet still visible to visitors. The first principle we follow is: less is more. Before we go further, there are two principles we follow when it comes to our popup-based marketing strategy.
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